Customer 360 Development for Shipping Giant

2017-12-21T11:18:31+00:00

Challenge One of the world’s largest transportation and logistics companies lacked a integrated information platform required to successfully implement a customer centric strategy. In order to implement such a strategy, the client had to overcome the following challenges: Increasing commoditization of the shipping industry Client needs to differentiate on customer service and [...]

Reducing Customer Churn for Telecom Provider

2017-11-27T13:15:30+00:00

Challenge The client tasked MCG with increasing customer loyalty and reducing churn, which was eroding their profitability. ​ Solution​ MCG developed a predictive model to identify the residential customers most likely to churn and the product offerings customers were most likely to add or drop. The extended model incorporated both external census block [...]

Digital Customer Experience for Big Box Retail

2017-11-21T11:21:20+00:00

Challenge A big box retailer wanted to enhance the digital experience it offered its consumer and professional customers, who increasingly used mobile devices to interact with the company. The key to achieving this goal was understanding the retailer’s customer experience “ecosystem”, the complex set of relationships among a company’s employees, partners, and [...]