Customer 360 Development for Shipping Giant

2017-12-21T11:18:31+00:00

Challenge One of the world’s largest transportation and logistics companies lacked a integrated information platform required to successfully implement a customer centric strategy. In order to implement such a strategy, the client had to overcome the following challenges: Increasing commoditization of the shipping industry Client needs to differentiate on customer service and [...]

Reducing Customer Churn for Telecom Provider

2017-11-27T13:15:30+00:00

Challenge The client tasked MCG with increasing customer loyalty and reducing churn, which was eroding their profitability. ​ Solution​ MCG developed a predictive model to identify the residential customers most likely to churn and the product offerings customers were most likely to add or drop. The extended model incorporated both external census block [...]

Mining Transaction-Level Data

2017-11-16T09:43:00+00:00

Challenge The client faced a significant competitive threat in the broadcast video market.  It was critical to understand which types of digital and analog video customers were most likely to switch their subscriptions to the competitor’s offering. The client needed to:​ assess the vulnerability and churn potential of its video service customers​ [...]