21 12, 2017

Digital Media for Commerce

2017-12-21T11:34:05+00:00 December 21st, 2017|Telecommunications & Media|0 Comments

Retailer websites have become media sites….they are the source an incredible amount of content, and they are the platform for integrated ad campaigns.  Amazon is the largest online retailer and brands need to have a core strategy around how to leverage this platform.   Some very successful brands have abandoned traditional media outlets and invested [...]

3 08, 2017

Transforming Data & Analytics: Addressing Consolidation Challenges in the Age of M& A

2017-08-03T11:43:20+00:00 August 3rd, 2017|Telecommunications & Media|0 Comments

One of the items we identified in our Communications and Media 2017 Trend blog post (here) was organization consolidation due to M&A activity.  From AT&T- Time Warner to Discovery – Scripps and the spectre of a Comcast-Verizon (likely) or Tmobile-Sprint (less likely), there seems to be more activity turning 2017 into the year of [...]

29 03, 2017

2017 Communications & Media Industry Trends

2017-09-29T09:13:25+00:00 March 29th, 2017|Industry Trends, Telecommunications & Media|0 Comments

2017 Communications and Media Industry Trends 2017 is upon us and the pace of change in the Communications and Media space (formerly known as disparate Telecom, Cable and Media industries) shows no signs of slowing down. The three big trends to watch this year are the continuing Mergers & Acquisitions, Network Investment/Competitive [...]