Midtown Consulting Group was engaged by the U.S. division of an international pharmaceutical company to select and implement portal technology to support its U.S. based sales operations.
The U.S. sales division had difficulty engaging and communicating with their distributed and over worked sales force. Client wanted to provide a central communication hub to connect the national team. They also needed an efficient mechanism to provide relevant sales and market share reports, sales and marketing collateral, internal information; and the ability to track usage and clicks on content provided.
Utilizing its software selection methodology, Midtown Consulting Group:
- Worked with the client to determine and create a requirements document
- Based on the client needs, conducted a software selection which considered various Content Management System (CMS) vendors, Microsoft SharePoint, Open Source applications and other commercial vendors
- Based on client requirements and software capabilities SharePoint was selected
- Developed the portal strategy, gathered the detailed requirements and designed the system.
- MCG managed and developed the site. Key features of the site include complex report security algorithms, report presentation, workflow, announcements and other sales and marketing documentation
Through posting of sales and market share reports and key information, the portal draws the sales personnel to the site. Key announcements are now presented on the site reducing the need for previously emailed communications . Established workflow and capabilities provides better tracking of associated tasks. Key future value includes performance measures against site usage correlations.